Generic Convention of Newspapers

Newspapers tend to keep to many generic conventions, especially local newspapers. Generic conventions can be many different things, it can be the way that the newspaper is written and the audience addressed or it can be the way it is layed out. Many of the generic conventions are the layout of the newspaper itself. Heres just a few features and generic conventions that all newspapers tend to follow;

Advertorial: an advertisment which is diguised as part of the editoral content.

Banner: front page headline which goes across the width of the page.

Brand Identity: all newspapers have there own style which ditinguishes one from another.

Byline: the name of the journalist who wrote the article or feature.

Cover lines: summaries the articles that are found inside.

Editorial: news or features written by journalists

Exclusives: promoted to the audience as only avaliable in thier newspaper.

Feature: longer then a news story, tends to have more individual information.

Gutter: space between pages in centre spread or between 2 columns.

Headline: main heading, biggest font, relates to the main story.

Masthead: title at the top of the of the front cover which identifies the newspaper

Strapline: headline in smaller font appearing over main headline