Tuesday, 22 June 2010

Local Newspaper Research

Harrogate Advertiser


Established in 1836
Weekly publication producing 52 issues a year
Yearly circulation figures of 28574
Its published every Friay
Circulation of around 11 towns, incluing Knaresborough, Harrogate,
Starbeck, Ripon, and York
Full page rate in £7244
Price is 90p
Target audience; people of Harrogate and surrounding villages and
towns.
Its published by a company called Ackrill Media Group, who also
publish 8 weekly papers across North and West Yorkshire, Ackrills average week circulaion is 35,097

This breakdown of content was taken from the Friday 11th of June issue.

Human Interest
l l l l l
Hard News
l l l l
Entertainment
l l l
Sport
l




Wakefield Express

Established in 1852
Weekly publication, producing 52 issues a year
Yearly circulation 33935
Published every Friday
Full page rate £2032
Price 90p
After 155 years of publication as a broardsheet it changed to a tabloid paper in March 2007
Target audience mid aged people of Wakefield and West Yorkshire
Published by Johnston Press Digital since 1985, who actually publish 18 daily newspapers, 300 weekly newspapers and 319 local websites linked to the newspapers to help extend the content of them.

This breakdown of content was taken from the Friday 11th June issue

Human Interest
l l
Hard News
l
Entertainment
l
Sport



Holyhead Anglesey Mail

Established 1881
Weekly publication producing 52 issues a year
Average issue readership 42,000
Published every Wednesday
Circulation is around Anglesey and Holyhead
Price is 77p. however some households get it delivered free through the post
Target audience; from a questionaire done by the newspaper itself we can see that 35-54 year olds are most likely to buy this newspaper.
Its published by Trinity Mirror North West and Wales based in Llandudno junction.
So although for some its a free sheet, a sizeable proportion of the circulation is sold through the news trade.

This breakdown of content is taken from the Wednesday 9th June issue.

Human Interest
l
Hard News
l l
Entertainment
l l l
Sport
l


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